Linn KRETZSCHMAR
About

Versatile and highly motivated Marie Curie PhD fellow with strong international background, combining her passion for innovation management research with AI-based research methods.

5+ years experience in project management, contributing business knowledge acquired at European top universities to EU H2020 project in collaboration with CERN. Detail-oriented lecturer with experience in consulting, dedicated to share knowledge and support growth.

 

 

Experience
2017 - 2019
Researcher and Lecturer
Vienna University of Economics and Business, Vienna
  • Institute for Entrepreneurship and Innovation (Head: Univ.Prof.Dr. Nikolaus Franke).
  • Lecturer at project-based undergraduate course "Consulting": Planning and management of consulting projects with companies.
  • Microsoft, Generali, T-systems, REWE and UNIQA .
  • Organization and execution of public events (250+ participants).
  • Supervision of Bachelor and Master theses.
2017 - 2019
Marie Skłodowska-Curie PhD Fellow
Vienna University of Economics and Business, Vienna
  • Early-stage researcher at EU Horizon 2020 European Advanced Superconductivity Innovation & Training (EASITrain) Network in collaboration with CERN.
  • Responsible for identifying & evaluating market potential for new application fields of particle collider technologies.
2015 - 2015
Heinz Nixdorf Scholar
KfW, DEG, Hanoi
  • Business development intern at DEG (4 months) as part of the Heinz Nixdorf Scholarship Program to promote work experience of German high potentials in the Asia-Pacific region
  • Main tasks: Micro (financial) and macro (market potential) analysis of various industry sectors and companies in Vietnam
2013 - 2015
Assistant Marketing Manager
SCHIFFL IT, Berlin
  • Planning and budgeting of marketing activities for IT company.
  • Development and implementation of online and offline marketing strategy.
2010 - 2013
Project Manager
ga.de Marketing Agency, Berlin
  • Project management for design and implementation of HP's sales tool "Sales Wizard".
  • Project Assistant and reporting for implementation of IT Marketing Tools for Verisign and Bluecoat on EMEA level.
Expertise
Critical thinking
Critical thinking
Network
Network
Presentation
Presentation
Project management
Project management
Research
Research
Web
Web
Education
2017 - 2019
Doctorate in Business Science
Vienna University of Economics and Business, Austria
  • Research focus: Open innovation, in particular Machine Learning in Crowdsourcing.
  • Contributions to conferences: FCC week 2019, Open and User Innovation 2019.
2019
Data Science and Machine Learning (Summer School)
London School of Economics and Political Science, UK
  • 3-week course covering analysis of big data using statistical methods.
  • Data analysis (supervised and unsupervised learning approaches) using R
  • Quantitative text and social media analysis
2015 - 2017
MSc in International Management & Marketing
Copenhagen Business School, Denmark
  • Focus on analyzing impact of internal and external factors on companies' strategic management.
  • Understanding complexity of international markets.
  • Management of innovation and technology.
  • Organizational communication.
  • Master Thesis: Spurring Innovation in Thai SMEs with Univeristy-Government-Industry linkages.
2016
Erasmus Study Abroad Program
Paris School of Business, France | 2016
  • Courses: International business enviroment & development, international business law, strategic marketing management.
2009 - 2014
BSc in Business Administration
Humboldt University Berlin, Germany | 2009 - 2014
  • Minor: Economics
  • Marketing, intraorganisational communication and entrepreneurship
  • Bachelor Thesis: Customer-Co-Creation in Branding at Deutsche Bahn AG
Work on project

Image removed.Assessing the industrial impact of two of the key manufacturing processes and technologies needed in the efficient construction and operation of accelerators, namely superconductivity and radiofrequency cavities. By using the framework of the Technology Competence Leveraging (TLC) we aim to trigger the discovery of new fields of applications by analysing the whole value chain and conducting elaborated market analysis to identify the most promising. 

 

 

 

Which are the key questions that you try to address?

The main questions we ask ourselves is how - apart from learning more about our universe - can society benefit from building a new particle collider? We believe that the technologies used to build an electron-positron collider are also valuable for other industrial purposes and the knowledge acquired from creating these technologies needs be spread and appropriated to benefit the general public. In order to achieve this goal, we assess the industrial impact of two of the key manufacturing processes and technologies needed in the efficient construction and operation of future particle colliders like those envisioned by the FCC study.


To do so, first we identify innovative application fields outside particle physics of the following two technologies: 1) superconducting magnets and 2) radiofrequency cavities and the processes involved in manufacturing those technologies. Second, we assess these new application fields and conduct elaborate market analyses for the most promising ones.

 

Which are the tools that you are using?

To identify and evaluate new application fields, we utilize a framework called Technology Competence Leveraging (TCL). This method combines creative and analytical tools to systematically trigger the discovery of new fields of applications for the given technologies in four sequential steps.

  1. Identification of the technology´s use benefits

The goal of this step is to pinpoint the use benefits (or features) of the technologies and processes based on interviews with experts and users. Since the technologies should be used in other industries, we have to know what exactly the technology can do. Which problems does the technology solve? The outcome of this step is a list with generalized features of each technology.

  1. Search for application fields

During the second step, we focus on finding new application fields for each technology’s set of features. To do that, we trigger divergent thinking with creativity techniques like brainstorming and search for industries that might have similar problems like the ones solved by the technologies. All ideas are clustered and evaluated based on interviews with potential users to prove their applicability.

  1. Assessing Benefit Relevance and Strategic Fit of the application fields

Once we derived a list of relevant application fields, they are evaluated according to their benefit relevance and strategic fit. These concepts rate the ideas concerning their marketability. While benefit relevance assesses the relevance of the problem to be solved, strategic fit measures the fit of a given idea to the producing company and its resources, capabilities and culture.

  1. Assessment of market potential

The final step in TCL is the analysis of the ideas with regards to how to derive value from this idea, for whom, how to generate income and which key partners are needed to implement the idea.

 

What have we learned so far?

So far, we focused on identifying new application fields for superconducting magnets and their manufacturing process. For the particle collider, superconducting electromagnets are utilized to make particles follow a precise path and thus, keep the particle beams stable and accurate. Since a lot of valuable knowledge lays not only within the magnet itself but also in the manufacturing process of these magnets, we picked the three most promising manufacturing steps / processes namely superconducting Rutherford cable, thermal treatment and vacuum impregnation with epoxy to find new application fields. The following graph gives an overview over new application fields for each of the manufacturing process steps and their benefit relevance and strategic fit.

Image removed.

Among the 65 identified application fields for the magnet itself and the three manufacturing steps, the following high potential application fields can be highlighted:

  • Uninterruptable power supply
  • Hybrid electric powertrains for cruise ships and aircraft
  • Efficient recycling of scrap metal
  • Management of highly-activated radioactive waste
  • Food Quality Control

A detailed market analysis for both, food quality control, as well as the efficient recycling of scrap metals was conducted thereafter. The results suggest increasing relevance for the recycling of aluminum and revealed a new potential application field: Efficient in ovo sexing for the poultry industry.

For a more detailed discussion you can read the following reports: 

Manufacturing process of superconducting magnets: Analysis of manufacturing chain technologies for market-oriented industries: https://zenodo.org/record/2579834#.XWZ5jHtCRaQ

Analysis of potential markets for using technologies in the superconducting magnet value chain: https://zenodo.org/record/3362855#.XWZ5lntCRaQ

 

What are the next steps?

For our next phase, we will have a look at radiofrequency cavities and potential new application fields for them and their manufacturing process. Radiofrequency cavities are metallic chambers containing an electromagnetic field that is used to accelerate the particles, in the particle collider. Similarly to the technology which superconducting magnets are based on, the knowledge encompassed in constructing radiofrequency cavities can be beneficial for outside the collider domain. Hence, for the next project we aim to analyze the manufacturing value chain of radiofrequency cavities and to identify key processes that hold valuable knowledge for other industries. For these key processes, innovative application fields will be identified and evaluated with regards to their marketability. Subsequently, we will conduct a detailed market analysis for selected high-potential application fields.

 
Which are the applications?

We hope to reach industries outside of the particle collider domain as well as suppliers and manufacturing partners of CERN and present them with new market opportunities based on the technologies developed for the collider. We believe that these parties can benefit from the know-how being used to either enter new markets or improve the companies’ efficiency and competitivity in existing ones. Higher cost effectiveness and leveraging further markets additionally translates into lower manufacturing costs of a future high-energy particle collider, ultimately creating a win-win situation.